Study on Cycling Tourism in Central Park, NC

— Written By Kristen Rice-Gira

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Dr. Chantell LaPan, Dr. Duarte Morais, and Dr. Carla Barbieri of NC State University’s Parks Recreation and Tourism Management program have released a survey on Central Park, NC Cycling Tourism. The online survey findings and subsequent analysis are both included.

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The purpose of this study was to conduct market research that informs a marketing strategy, ultimately leading to an increase in cycling tourism to the Central Park region of North Carolina. This study provides a foundation for stakeholders (e.g., chambers of commerce, visitor and tourism bureaus, bicycle shops, local governments, micro-entrepreneurs) to collectively market the region as a bicycle tourism destination. The study also provides stakeholders with evidence of the potential benefits of bicycle tourism.

Central Park, NC Cycling Tourism Market Segmentation Report– This report presents the findings of the online survey.

Central Park, NC Cycling Tourism SWOT Report– This report presents summary findings of one component of the study, the SWOT (Strengths, Weaknesses, Opportunities, & Threats) Analysis.