Using Web Marketplaces to Reach Untapped Markets
The People-First Tourism Lab research team recently released the publication, Using Web Marketplaces to Reach Untapped Markets. The document explains how microentrepreneurs can use emerging web-based marketplaces to sell services, goods, and experiences to untapped markets. In addition, the team will also deliver a hands-on workshop at the 2015 State Extension Conference in Raleigh, to an audience of extension professionals working with established or aspiring microentrepreneurs. With this initiative, the P1t Lab team aims at translating research to front-line professionals, the ones with real power to effect change and bring about development to under-served areas in the state.