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NC State Extension



Tourism Extension is advancing knowledge of agritourism’s role in revenue diversification of family farms and revitalization of rural communities. In North Carolina, depressed agricultural revenues and the decline of demand for traditional cash crops like tobacco are encouraging farmers to offer a variety of recreational, educational, and tourism activities to make their finances more resilient. Our experience on the motivations and outcomes of agritourism development among family farms and small landowners is critical to facilitate successful agritourism operations.


  1. Homegrown Handmade Art Roads and Farm Trails of N.C.
  2. A How-To Guide for Successful Agritourism Enterprises by Bullen & Wolfe