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NC State Extension



Tourism Extension is advancing knowledge of agritourism’s role in revenue diversification of family farms and revitalization of rural communities. In North Carolina, depressed agricultural revenues and the decline of demand for traditional cash crops like tobacco are encouraging farmers to offer a variety of recreational, educational, and tourism activities to make their finances more resilient. Our experience on the motivations and outcomes of agritourism development among family farms and small landowners is critical to facilitate successful agritourism operations.

Videos & Podcasts

NC Agritourism Resources 

Publications & Factsheets

Other Resources

A How-To Guide for Successful Agritourism Enterprises by Bullen & Wolfe

American Indian Alaska Native Tourism Association (AIANTA) Tribal Agritourism Resource Page

AgrifoodGateway: Horticulture International – Horticulture International (AgriFoodGateway) is the most comprehensive horticulture information database with more than 3,400 technical bulletins from research institutions around the world.

Pick-Your-Own (U-Pick) Marketing [factsheet] by Matt Ernst & Tim Woods, University of Kentucky, CES.

Minnesota Institute for Sustainable Agriculture – The Farmstay Manual, UMN

Agritourism in New Jersey -Sustainable Farming on the Urban Fringe The New Jersey Agriculture Experiment Station and Rutgers Cooperative Extension developed a website that provides additional-related resources, webinar videos, and information for farmers, educators, planners, and visitors.

So You Want to Start an Agritourism Farm? by Annie Baggett; NCDA

Is an Agritourism Venture Right For Your Farm? by Stephen Komar, Brian Schilling, Jenny Carleo, Susan Colucci, Samantha Rosier Rich, & Stacy Tomas; NC State & Rutgers CES

Agritourism Best Management Practices and Plan of Operation  by Dora Ann Hatch; LSU Ag Center – Research and Extension

Direct Farm Marketing and Tourism Handbook University of Arizona Cooperative Extension Service

Agritourism in Focus: A Guide for Tennessee Farmers by Megan Bruch, Amanda Ziehl, Timothy Prather, Russ Bragg, Ramay Winchester, Caneta Hankins, & Patricia McDaniels

Western Profiles of Innovating Agricultural Marketing: Examples from Direct Farm Marketing and Agri-Tourism Enterprises for sale from University of Arizona CES

Is Agritourism Right for You?  by Bill Walker- NJDA

University of Minnesota Tourism Center UMN website

Utah State University – Cooperative Extension – Institute for Outdoor Recreation and Tourism

Agricultural Marketing Resource Center Iowa State University & USDA

Center for the Micro Eco-Farming Movement

Promoting Tourism in Rural America USDA

National Children’s Center for Rural and Agricultural Health Safety

Beginning Farmers – An online resource for farmers, researchers, and policy makers by AgHub

Visit NC Wine Marketing Campaign

Zoning and Health Considerations in Agritourism by Lisa Chase, Varna Ramaswamy, Steven Burr, Jascha Zeitlin, Gary Green, & Michael Dougherty Iowa State Univ., Vermont CES, Utah CES, & Wisconsin CES

Marketing 101 for your Agritourism business  Bulletin E337. Rutgers Cooperative Extension, Rutgers University, New Jersey Agricultural Experiment Station.

Written By

Ann Savage, N.C. Cooperative ExtensionAnn SavageTourism Extension Assoc Call Ann Email Ann Parks, Recreation, and Tourism Management
NC State Extension, NC State University
Page Last Updated: 2 days ago
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