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Tourism Extension is advancing knowledge of agritourism’s role in revenue diversification of family farms and revitalization of rural communities. In North Carolina, depressed agricultural revenues and the decline of demand for traditional cash crops like tobacco are encouraging farmers to offer a variety of recreational, educational, and tourism activities to make their finances more resilient. Our experience on the motivations and outcomes of agritourism development among family farms and small landowners is critical to facilitate successful agritourism operations.

Videos & Podcasts

NC Agritourism Resources 

Publications & Factsheets

Other Resources

Agritourism Collaborative, University of Vermont:

A How-To Guide for Successful Agritourism Enterprises by Bullen & Wolfe

American Indian Alaska Native Tourism Association (AIANTA) Tribal Agritourism Resource Page

AgrifoodGateway: Horticulture International – Horticulture International (AgriFoodGateway) is the most comprehensive horticulture information database with more than 3,400 technical bulletins from research institutions around the world.

Pick-Your-Own (U-Pick) Marketing [factsheet] by Matt Ernst & Tim Woods, University of Kentucky, CES.

Agritourism Best Management Practices and Plan of Operation  by Dora Ann Hatch; LSU Ag Center – Research and Extension

Western Profiles of Innovating Agricultural Marketing: Examples from Direct Farm Marketing and Agri-Tourism Enterprises for sale from University of Arizona CES

Agricultural Marketing Resource Center Iowa State University & USDA

Center for the Micro Eco-Farming Movement

National Children’s Center for Rural and Agricultural Health Safety

Visit NC Wine Marketing Campaign

Zoning and Health Considerations in Agritourism by Lisa Chase, Varna Ramaswamy, Steven Burr, Jascha Zeitlin, Gary Green, & Michael Dougherty Iowa State Univ., Vermont CES, Utah CES, & Wisconsin CES