Tourism Extension works in partnership with communities and natural resource agencies to facilitate the development of nature-based tourism and outdoor recreation opportunities. Further success in rural tourism development in NC will hinge on the collaboration between natural resource agencies, branches of the military, the tourism retail and lodging industry, economic development agencies, communities, and other groups. We have experience in engendering multi-stakeholder consensus and cooperation and can provide CES agents with skills to mediate conflict, build partnership capacity, and facilitate rural tourism development.

Programs & Publications

• North Carolina Oyster Trail
  • Factsheet: Visitor Profiles Inform the Development of Oyster Tourism in North Carolina
• Craft Beverage Industry
  • Factsheet: Creating the Perfect Blend: Community Resources Needed to Support a Sustainable Craft Beverage Industry
  • Factsheet: Are Neighbors Benefiting from Wine Tourism Development? Perceptions from the North Carolina Piedmont Triad
  • Factsheet: Social Relationships Between Wineries and Local Communities: Perspectives of North Carolinians from the Piedmont
• Enhancing Rural Tourism Networks Factsheet
  Working Together: A Guide to Collaboration in Rural Revitalization