Strategies to Communicate the Value of Tourism
It has never been more important to communicate the value of tourism, but such efforts require planning and the strategic use of resources. Based on a survey of 205 local-level destination marketing/management organizations (DMOs) and 26 interviews with state DMOs and tourism advocacy associations the Strategies to Communicate the Value of Tourism (SCVT) series provides evidence-based actions for destination leaders to communicate the value of tourism. The series is designed to provide tools and information to empower tourism professionals and is powered by collaborative research between NC State University & Future Partners. This research was funded by the American Society of Association Executives (ASAE) and the Travel and Tourism Research Association (TTRA), and supported by the Southeast Tourism Society (STS).
Implementing Strategies to Communicate the Value of Tourism
Each Strategy to Communicate the Value of Tourism is available as a downloadable PowerPoint file (linked below) for tourism leaders to integrate into presentations for internal (e.g., staff and board members) and external (e.g., potential community partners) stakeholders. Presenter notes are provided, and the presentation features a “Conversation Starters” slide with questions presenters can use to initiate conversations with their audience.
Strategies to Communicate the Value of Tourism
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