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Actionable Advocacy Insights

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Actionable Advocacy Insights

It has never been more important for the tourism industry to engage in advocacy, but advocacy efforts require planning and strategically using resources. The Actionable Advocacy Insights series provides evidence-based strategies for advocacy planning and implementation. The series is designed to provide tools and information to empower tourism professionals and is powered by collaborative research between NC State University & Destination Analysts. This research was funded by the American Society of Association Executives (ASAE) and the Travel and Tourism Research Association (TTRA), and supported by the Southeast Tourism Society (STS).

Actionable Advocacy Insights (AAI) is a five part series designed to help tourism industry leaders improve their advocacy planning efforts. AAI provides insights from a survey of 205 local-level destination marketing/management organizations (DMOs) and 26 interviews with state DMOs and tourism advocacy associations.

Empowering Advocacy

Each Actionable Advocacy Insights is available as a downloadable PowerPoint file (linked below) for tourism leaders to integrate into presentations for internal (e.g., staff and board members) and external (e.g., potential advocacy partners) stakeholders. Presenter notes are provided, and the presentation features a “Conversation Starters” slide with questions presenters can use to initiate conversations with their audience around the definition of advocacy.

Actionable Advocacy Insights

Research Contacts:

Whitney Knollenberg, Ph.D.
North Carolina State University
 Ashley Schroeder, Ph.D.
Destination Analysts