Skip to main content

NC State Extension

First Impressions NC

en Español / em Português

El inglés es el idioma de control de esta página. En la medida en que haya algún conflicto entre la traducción al inglés y la traducción, el inglés prevalece.

Al hacer clic en el enlace de traducción se activa un servicio de traducción gratuito para convertir la página al español. Al igual que con cualquier traducción por Internet, la conversión no es sensible al contexto y puede que no traduzca el texto en su significado original. NC State Extension no garantiza la exactitud del texto traducido. Por favor, tenga en cuenta que algunas aplicaciones y/o servicios pueden no funcionar como se espera cuando se traducen.


Inglês é o idioma de controle desta página. Na medida que haja algum conflito entre o texto original em Inglês e a tradução, o Inglês prevalece.

Ao clicar no link de tradução, um serviço gratuito de tradução será ativado para converter a página para o Português. Como em qualquer tradução pela internet, a conversão não é sensivel ao contexto e pode não ocorrer a tradução para o significado orginal. O serviço de Extensão da Carolina do Norte (NC State Extension) não garante a exatidão do texto traduzido. Por favor, observe que algumas funções ou serviços podem não funcionar como esperado após a tradução.


English is the controlling language of this page. To the extent there is any conflict between the English text and the translation, English controls.

Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.

Collapse ▲

What is the First Impressions Program?

First Impressions is a “secret shopper” program pairing two similar communities across North Carolina.

A couple walks on the sidewalk next to buildings downtown.

Visitors to Swansboro shop in the historic Onslow County town.

Capturing the unique and unbiased perspectives of first-time visitors, the First Impressions Program delivers important information to participating communities on what they’re doing well and constructive advice on where they can improve.


Gathers insight to assist community planning and goal setting efforts. It will help your community:

  • Assess your current development initiatives and target new ones
  • Prioritize community projects and services
  • Enhance your community image to visitors


  • Tourism Extension (TE) identifies two interested communities with similar characteristics.
  • TE trains local community visitation teams (CVT) before visiting the sister community.
  • CVTs visit the community and record impressions.
  • TE presents these impressions to each community.
  • TE can set up a follow-up meeting with communities to meet.


  • Identify areas of interest.
  • Recruit community visitation teams that can attend training and debrief (meals help) and are willing to visit the paired community.
  • Share results!

Want to learn more about First Impressions?
Fill out this form:

Written By

Ann Savage, N.C. Cooperative ExtensionAnn SavageTourism Extension Associate Call Ann Email Ann Parks, Recreation, and Tourism Management
NC State Extension, NC State University
Page Last Updated: 3 weeks ago
Was the information on this page helpful? Yes check No close