Ladan Ghahramani Wins TTRA Emerging Leader Award

— Written By
en Español / em Português

El inglés es el idioma de control de esta página. En la medida en que haya algún conflicto entre la traducción al inglés y la traducción, el inglés prevalece.

Al hacer clic en el enlace de traducción se activa un servicio de traducción gratuito para convertir la página al español. Al igual que con cualquier traducción por Internet, la conversión no es sensible al contexto y puede que no traduzca el texto en su significado original. NC State Extension no garantiza la exactitud del texto traducido. Por favor, tenga en cuenta que algunas aplicaciones y/o servicios pueden no funcionar como se espera cuando se traducen.


Inglês é o idioma de controle desta página. Na medida que haja algum conflito entre o texto original em Inglês e a tradução, o Inglês prevalece.

Ao clicar no link de tradução, um serviço gratuito de tradução será ativado para converter a página para o Português. Como em qualquer tradução pela internet, a conversão não é sensivel ao contexto e pode não ocorrer a tradução para o significado orginal. O serviço de Extensão da Carolina do Norte (NC State Extension) não garante a exatidão do texto traduzido. Por favor, observe que algumas funções ou serviços podem não funcionar como esperado após a tradução.


English is the controlling language of this page. To the extent there is any conflict between the English text and the translation, English controls.

Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.

Collapse ▲

The Travel and Tourism Research Association (TTRA) recently announced Ladan Ghahramani as the winner of the 2020 Emerging Leader Rising Star Award, a prestigious honor. TTRA wishes to recognize her for the innovative and impactful work she has done for her graduate dissertation and continues to do for Travel Oregon. Ladan exemplifies a deep commitment to increasing her expertise in the industry, demonstrated leadership abilities, and outstanding accomplishments that have added value to the international travel industry.

Ladan Ghahramani at a travel conference booth in Austin.

Ladan Ghahramani at a travel conference booth in Austin.

Ladan has worked across the world with over a decade of tourism management experience. She began her career at age 20 as a tour guide in her home country of Iran. Her work ethic and passion were apparent from an early age, helping her to establish a faculty seat while working towards her master’s degree in Tourism Marketing from her home university, Allameh Tabataba’i University in Tehran. Shortly thereafter Ladan co-founded an eco-tourism development company, which she co-owned for four years.

In November of 2020, Ladan completed her doctorate in Sustainable Tourism Management in the Department of Parks, Recreation and Tourism Management at North Carolina State University. Her doctoral research explored the role of resident-tourist interactions. At Travel Oregon as the Head of Research, she applies her doctoral work and wealth of experience to the betterment of the Oregon community, working to protect the state’s social, cultural, and natural assets. She also shares her passion as an educator, local and national industry leader, and as a board member of the Greater Western Chapter of the Travel and Tourism Research Association (GWTTRA). Ladan enjoys discovering Oregon’s best trails to run, hike and bike and best slopes to ski.

Ladan after making it down the ski slope in Oregon.

Ladan after making it down the ski slope in Oregon.

When asked how she found the strength in 2020 to accomplish so much, she emphasized “the main reason I was able to defend my PhD while being away from my family for five years, during a pandemic, while working full-time job were therapy and meditation that helped me believe in myself, as well as the amazing friends and co-workers that made me feel loved and supported.”

She wants others to “believe in your abilities and don’t be afraid to reach out to your community for support.”

NC State Extension Tourism wishes to congratulate Ladan on this incredible honor! We look forward to following the amazing contributions you will continue to make to the travel industry and Travel Oregon.

Ladan paddleboarding at night.

Ladan exploring Oregon by paddleboard.

For more than 45 years, TTRA has been the industry’s go-to for evidence-based global data and analysis. Emerging leader, Rising Star Award is presented to an emerging leader (formerly known as a young professional) employed in the travel and tourism industry previous winners include Dr. Whitney Knollenberg an NC State Professor in PRTM, and Nick Breedlove head of the Jackson County, NC TDA.