Tourism Related COVID-19 Resources

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NC State wolf statue wearing face mask COVID-19

One of the copper wolves at Wolf Plaza wears a protective face mask during the COVID-19 (COVID 19) pandemic. Photo by Marc Hall

NC and National Resources
Several North Carolina organizations are working to develop programs and support the travel industry at this moment. 

Visit NC  – COVID-19 Industry Resources
If you have specific questions about travel in your area, your local destination marketing organization (e.g., Tourism Development Authority, Convention & Visitors Bureau) can be a fantastic resource
NC State Extension – COVID-19 Updates and Resources
If you have specific questions about your county, your county extension office is another helpful resource
NC Restaurant & Lodging Association – COVID-19 Updates & Resources
NC Festivals Association  – COVID Guidelines
US Travel Association – COVID-19 Weekly Research, Policy and Support Updates

Research
Up to date research is key to understanding the context of traveler’s decision making. 

Arrivalist  – Daily Travel Index measures consumer road trips of 50 miles or more in all 50 states.
Destination Analyst  – Update on American Traveler in the Period of Coronavirus (updated weekly)
Kalibri Labs Hotel Insights
Longwoods International – COVID-19 and American Travel Sentiment Research (bi-weekly now)
Miles Partnership – Support a variety of research projects including the Longwood research listed above but also DMO funding, marketing, and planning for the future

Marketing Resources
Digital presence is more important than ever. Over half the world is active on social media now and is spending 15% of daily time browsing social (Phocuswire, 2020).

Google Business Resources
Small Business Association COVID-19 Resources
Social Media in 2021(Phocuswire, 2020)
6 Small Business Tips for Holiday Sales, while the holidays have passed the tips, are still relevant if you are wondering what to focus on for your social media strategy
20 Tips for Business Storytelling in the Age of COVID