Open for All: Communicating Your Accessible Opportunities Workshop Dec 3rd

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Join North Carolina State University Tourism Extension and Recreation Resources Service on Friday, December 3rd, for a virtual workshop entitled “Open for All: Communicating Your Accessible Opportunities.” December 3rd is International Day of Persons with Disabilities, and this workshop is an effort to bring more awareness of how tourism, parks, events and communities can better communicate the options their destinations have available to people with disabilities. A recent research study analyzed 211 physical and/or online brochures from Southeastern destinations for inclusive imagery and language in regards to accessibility and found of the 9,427 images of people, there were twelve depicting a person with a physical disability; additionally, only half of the materials included some mention of people with disabilities the terms used and consistency of information varied (Benjamin, Bottone & Lee, 2021)1. While quite jarring, this study highlights the need for continued work and understanding of how best to serve people with disabilities in our communities.

Text on a blue background reads: Open for All: Communicating Your Accessible Opportunities. Parks and destinations have a variety of accessible options for people with varying abilities and special needs yet the messaging, promotion and development of these opportunities are often lacking. This workshop is designed as a starting point for developing easily accessible, inclusive information for those planning visits to parks and destinations. Date: December 3, 2021. Time: 1:30 - 5 p.m. Image 1: child in wheelchair being pushed by adult up ramp on a playground. Image 2: ramp to a cabin over a river. Image 3: cyclist in a recumbent bike on a greenway. Text For more information and how to register please visit: Or email Logos NC State Extension, Recreation Resources Service, Tourism Extension, Department of Parks, Recreation & Tourism Management

Event Flyer

This workshop will kick off at 1:30 p.m. with keynote speaker Brett Heising bringing a lifetime of experience in his role as Founder and CEO of brettapproved, home to, a travel and entertainment website for anyone with a physical disability or mobility challenge. Brett built because “Whether you’re traveling around the corner to meet friends for coffee or around the world for the trip of a lifetime, you should have the accessibility information and services you need to travel confidently.” A successful journalist and PR pro turned tech entrepreneur, Brett is a global speaker on diversity and inclusion, entrepreneurship, accessible travel trends and more. He helps organizations understand and market effectively to consumers with disabilities. In summary, he helps able-bodied people become comfortable talking about disability by making the uncomfortable, comfortable. He is a member of the Phoenix Business Journal’s 40 Under 40 class of 2015 and serves on the Board of United Cerebral Palsy of Central Arizona, and is active in the Phoenix startup community where he resides with his wife, Claudia and his Golden Retriever, “Handsome” George.

The workshop will also include breakout sessions for networking and opportunities to learn from each other. The day will end with a panel discussing ways they work in their organizations to make their communities more inclusive. Registration is open at The virtual workshop will take place on Zoom from 1:30 p.m. – 5 p.m. There are 0.3 continuing education credits with this workshop and the cost is $45. Please direct any questions regarding the workshop or registration to


1Stefanie Benjamin, Ethan Bottone & Miranda Lee (2021) Beyond accessibility: exploring the representation of people with disabilities in tourism promotional materials, Journal of Sustainable Tourism, 29:2-3, 295-313.