Actionable Advocacy Insights: Five-Part Series Complete
go.ncsu.edu/readext?949370
en Español / em Português
El inglés es el idioma de control de esta página. En la medida en que haya algún conflicto entre la traducción al inglés y la traducción, el inglés prevalece.
Al hacer clic en el enlace de traducción se activa un servicio de traducción gratuito para convertir la página al español. Al igual que con cualquier traducción por Internet, la conversión no es sensible al contexto y puede que no traduzca el texto en su significado original. NC State Extension no garantiza la exactitud del texto traducido. Por favor, tenga en cuenta que algunas aplicaciones y/o servicios pueden no funcionar como se espera cuando se traducen.
Português
Inglês é o idioma de controle desta página. Na medida que haja algum conflito entre o texto original em Inglês e a tradução, o Inglês prevalece.
Ao clicar no link de tradução, um serviço gratuito de tradução será ativado para converter a página para o Português. Como em qualquer tradução pela internet, a conversão não é sensivel ao contexto e pode não ocorrer a tradução para o significado orginal. O serviço de Extensão da Carolina do Norte (NC State Extension) não garante a exatidão do texto traduzido. Por favor, observe que algumas funções ou serviços podem não funcionar como esperado após a tradução.
English
English is the controlling language of this page. To the extent there is any conflict between the English text and the translation, English controls.
Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.
Collapse ▲The Actionable Advocacy Insights (AAI): Identifying Resources to Advocate for Tourism (4) and Perceived Obstacles to Advocacy Efforts in Tourism (5) complete the five-part series.
The fourth and fifth AAI both draw from a survey of 205 local-level destination marketing/management organizations (DMOs) and 26 interviews with state DMOs and tourism advocacy associations. These AAI offer short, mid, and long-term strategies for tourism leaders to improve their advocacy planning efforts and are available as a powerpoint file for tourism leaders to integrate into presentations for internal (e.g., staff and board members) and external (e.g., potential advocacy partners) stakeholders. Presenter notes are provided and the presentation features a “Conversation Starters” slide with questions presenters can use to initiate conversations with their audience around the definition of advocacy.
The fourth AAI focuses on Identifying Resources to Advocate for Tourism. These data demonstrate most DMOs currently use a dedicated team of leaders and reliable data as key resources for advocacy planning. DMOs also recognize a need for more funding dedicated to advocacy planning.
The fifth AAI focuses on Perceived Obstacles to Advocacy Efforts in Tourism. The primary obstacles to advocacy planning were a lack of dedicated funding and human resources. Challenges related to defining advocacy and connecting with policymakers were also key obstacles in advocacy efforts.
Actionable Advocacy Insights (AAI) is a five part series designed to help tourism industry leaders improve their advocacy planning efforts. It’s never been more important for the tourism industry to engage in advocacy, but advocacy efforts require planning and strategically using resources. Based on research conducted by Dr. Whitney Knollenberg of NC State and Dr. Ashley Schroeder of Destination Analysts, the AAI series provides evidence-based strategies for advocacy planning.
Previous AAI releases are available on this Tourism Extension webpage and include:
AAI 1: Communicating the Value of Tourism
AAI 2: Involving a Broad Range of Stakeholders
AAI 3: The Perceived Effectiveness of Advocacy Strategies
This research was funded by American Society of Association Executives (ASAE) and Travel and Tourism Research Association (TTRA), and supported by Southeast Tourism Society (STS).
Research Contacts:
| Whitney Knollenberg, Ph.D. North Carolina State University wgknolle@ncsu.edu |
Ashley Schroeder, Ph.D. Destination Analysts ashley@destinationanalysts.com |