Agritourism Resources

Tourism Extension is advancing knowledge of agritourism’s role in revenue diversification of family farms and revitalization of rural communities. In North Carolina, depressed agricultural revenues and the decline of demand for traditional cash crops like tobacco are encouraging farmers to offer a variety of recreational, educational, and tourism activities to make their finances more resilient. Our experience on the motivations and outcomes of agritourism development among family farms and small landowners is critical to facilitate successful agritourism operations.

NEW NC State Resource

• A Deeper Dive into Agritourism Ideas

Videos & Podcasts

• Agritourism in North Carolina (November 2020; by Justin Moore)
• Agritourism: Heading Out on the Farm (August 2020; by Dee Shore)
• NC Women in Agritourism  (2017, Meredith Brown)
• Voices of Women in Agritourism Series (2017, Meredith Brown):
  • Leading not following: Know your customers – Mandie Boahn, Raised in a Barn Farm
  • Building connections: Make yourself at home – Sandra Sarlinga, Piemonte Farm
  • Getting involved: Take a seat at the table – Tina Gross, Gross Farms
  • Educating the public: Show them what it takes

NC Agritourism Resource

• North Carolina Agritourism Networking Association works across the state to identify and promote best practices, build a network, address challenges, and celebrate successes while advocating to address needs.
• North Carolina Department of Agriculture & Consumer Services  Resource Page
• VisitNCfarmstoday.com can help you find farms in your area that may have activities available.
• Extension Resources - The Agritourism & Societal Well-Being Lab
• Integrating Safety into Agritourism
• Agritourism Highway Signage

NC Agritourism Rules & Regulations

1. (A farm sales tax exemption certificate issued by the Department of Revenue.
2. A copy of the property tax listing showing that the property is eligible for participation in the  present‑use value program  pursuant to G.S. 105‑277.3.
3.  A copy of the farm owner's or operator's Schedule F from the owner's or operator's most recent federal income tax return.
4. Forest management

• Definitions
• Warning Required
  • Update on Warning Signage (2023) Section 2
• Liability

Publications & Factsheets

• Agritourism for Small Farms in North Carolina by Bullen
• Four Lessons to Build Resilience in Agritourism by Brune, Vila, Lawson, & Knollenberg (2021).
• Cultivating Local Foods Consumers: Using Agritourism to Promote Local Foods by Brune, Knollenberg, Barbieri, Stevenson, Reilly, Strnad, & Driscoll (2021).
• Success of Women in Agritourism: She Will Get What She Wants by Savage, Barbieri, Jakes, & Morais (2018).
• North Carolina women’s success in agritourism: Turning challenges into opportunities by Halim, Barbieri, Jakes, & Morais (2016).
• Are Neighbors Benefiting from Wine Tourism Development? Perceptions from the Piedmont Triad of North Carolina by Farzana Halim, Xu, Li, & Barbieri (2016).
• How Beneficial is Agritourism? North Carolina Farmers and Residents Respond by Xu, Barbieri, Rich, Seekamp, & Morais (2014).
• Agritourism, Farm Visits, Agro-Tourism -  Oh My! Do Farmers, Residents, and Extension Faculty Speak the Same Language? by Rozier Rich, Xu, Barbieri, & Gil Arroyo; North Carolina State University, & University of Missouri (2012).
• Agritourism Opportunities for Farm Diversification by Rozier Rich, Tomas, Colucci, Komar, Schilling, & Carleo; North Carolina State University & Rutgers University (2011).
• The Economic Benefits of Agritourism in Missouri Farms by Barbieri & Tew; University of Missouri (2010).
• Agritourism in Missouri: A Profile of Farms by Visitor Numbers by Barbieri & Tew; University of Missouri (2010).
• A Preliminary Assessment of Agritourism in Missouri by Barbieri & Tew; University of Missouri (2009).

Other Resources

• Resource Hub includes the following links
  • Getting Started with Agritourism
  • Financial Planning
  • Safety, Liability & Regulations
  • Marketing
• Agritourism Guides

• Considering an Agritourism Enterprise?
• Customer Service
• Marketing Your Agritourism Enterprise
• Promoting Your Agritourism Business
• Qualifying and Quantifying Your Personal Agritourism Potential
• Regulations That May Affect Your Agritourism Enterprise
• Risk Assessment and Management

Western Profiles of Innovating Agricultural Marketing: Examples from Direct Farm Marketing and Agri-Tourism Enterprises for sale from University of Arizona CES

Agricultural Marketing Resource Center Iowa State University & USDA

Center for the Micro Eco-Farming Movement

Visit NC Wine Marketing Campaign

Zoning and Health Considerations in Agritourism by Lisa Chase, Varna Ramaswamy, Steven Burr, Jascha Zeitlin, Gary Green, & Michael Dougherty Iowa State Univ., Vermont CES, Utah CES, & Wisconsin CES